7&7

The 7&7, a much-maligned highball from the 1970s, that takes its names from Seagram's 7 Crown whisky and 7-Up soda, has more potential than we snobbish cocktail aficionados gave it credit for. It's an acceptable beverage when made with the specified components, especially when a fresh lemon or lime slice is added. It's light, refreshing, and straightforward. But when you substitute a spicy rye or a sweet bourbon for the mild 7 Crown and add a handcrafted lemon-lime soda or small-batch sparkling lemonade on top, something magical happens. It's a great starting point for experimentation and a wonderful method to introduce new drinkers to the opportunities presented by selecting other (and superior) ingredients.